For Exhibitors

We're focused on the women's market - are you?

Imagine having thousands of your target market in one place wanting to know about you. With the Women's Lifestyle Expo you don't have to imagine it because it can happen for you. Do you sell to women? Are women your clients? If you exhibit at the Expo you will have access to thousands of your target market under one roof for an entire weekend and they want to speak to you.  

Reasons Why You Should Exhibit

Value for money marketing:  in these slightly harder times you want the best return for your marketing dollar. For a relatively low cost you can reach your target market instantly. Compare a site cost to a newspaper campaign or radio advertising. While sometimes effective, how many customers do these options physically bring into your shop or place of business? Ten? Thirty? Fifty? Having a site at an Expo is like having a mini version of your shop or office with thousands of women coming through your doors. 

Face-to-Face Sales:  Business is conducted face to face  - the most persuasive form of selling. You can let the customer try before they buy or have a conversation with potential customers about why they should be using your company. Due to the personal aspect, face to face selling also makes you and your company name more memorable to that person so that even several months after an Expo your impression will stand much longer than that of a print or radio advert. Women are also more likely to refer your company to a family member or friend, so that if they are not interested in your company they probably know someone who will be. 

Branding:  The Women's Lifestyle Expo provides a highly flexible environment in which a wide range of marketing and branding objectives can be achieved, from launching new products and services to building or reinforcing brand image. There is a wealth of exposure opportunities, such as site presence and competitions, together with our web site where you will be listed as an exhibitor along with a link to your own web site. 

Reach Your Target Market:  The Women's Lifestyle Expo provides a dynamic environment where a large proportion of your target market can be reached in a short space of time. What a great way to build a database, let visitors see your products up close and generate new client leads.  We have a great range of visitors attending who are ready to be informed and ready to spend, which ultimately will provide you with real results. 

Peacock Promotions direct a comprehensive, targeted advertising campaign using radio, newspaper, internet and road side advertising to ensure the highest possible attendance at each expo. In fact at all of our 2008 expos we have had a queue of visitors waiting for the doors to open at 10am and have had an increase in not only the average number of visitors but an also in the total number over all 2008 expos, we expect this trend to continue for the coming year and beyond.

For further information on how to exhibit at any of our Women's Lifestyle Expo's make sure you contact Peacock Promotions on 06 354 0498 or send us an information request.

Research tells us; Women make or influence over 80% of all consumer-purchasing decisions made.  Those women are essentially three consumers in one, making purchases for themselves, their family and now their businesses. The fastest growing wealth demographic? Women 25-40. The nation's biggest spenders? Women. A 55% increase in property ownership? Single women. 65% of all start-up businesses? Women. The 22% increase in luxury car buyers? Women. 70% online shopping research? Women.Source: SheMarketing.com

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